DEVELOPMENT OF NEW PERSONNEL-TECHNOLOGY CONCEPT IN PHARMACEUTICAL ORGANIZATIONS

Abstract

298 visitors were questionnaired in the pharmacies
of the Belgorod Oblast. The responses allowed identifying four
blocks of problems. These were buyers' problems with assortment
of drugs and prices; buyers' problems with a pharmacy as
a medical institution; problems with interior design; and ethical
and deontological problems.
The authors have conducted TRIZ-analysis of every block and
developed measures (diversions) aimed to eliminate them.